Captive Audience is an organization devoted to ending the barrage of commericals and ads that audiences are subjected to at most movie theatres.
They have a lot of interesting resources and information, including this amusing sign.
Print a copy and leave it on your seat while you go outside, where you can carry on a conversation with your friends without being bombarded by annoying commericals.
They recommend you print extra copies to give to anyone who complains when they see you reserving seats this way
Captive Audience also has all the latest news about ads in movie theatres, a petition, and other information about how to get theaters to stop running ads before movies.
If using that sign is a bit much for you, consider printing this card, from one of Captive Audience's links. Leave it discreetly on the concession stand, and hit them where it hurts.
Here at Movie Theatre Reviews, we oppose ads before films for several reasons.
- Many cinema screens are vandalized with thrown food or drink when left exposed between shows. During bright scenes, you'll often see stains or marks on the lower portion of the screen. Cinema screens should be protected by a curtain between shows.
- As Captive Audience argues, a loud barrage of advertising makes it impossible to carry on a conversation and cheapens the movie-going experience.
- Sound comes from speakers behind the screen, and if you look closely, you'll see that there are millions of tiny holes in the screen. Again, a curtain should be used between showings to protect the screen from a slow accumulation of dust, which can deaden the sound.
- Finally, there is a magical moment when the lights go down and the curtains open to reveal a wide window into a fantasy world. Theaters that show ads for twenty minutes before the film lack this elegant showmanship.